STORE DESIGN FOR CLOTHING COMPANY WILDFOX COUTURE

LOCATION : WEST SUNSET BOULEVARD, WEST HOLLYWOOD CALIFORNIA

The 2,000 square foot space will showcase the brand's iconic ultra-soft, graphic tees, jumpers, dresses, and bottoms, angora blend sweater knits, eyewear, denim, swimwear as well as the full Kids range.

The exterior façade is characterized by Wildfox's signature peach-pink color, black and white awnings and a pink neon sign in the center front window which reads "Fall in Love" - a slogan the brand has used since one of its first seasons.

Designed by Katie Hurley, Owner and Founder of Fineas+Clover, and David Bridson the flagship's décor is best described as an eclectic fusion of locally sourced, vintage pieces with modern accents. Expertly blending antique Mastercraft brass tables and delicate vintage china displays complemented by etched filigree mirrors and hand blown glass chandeliers, the interior transforms the Wildfox personality into a physical space patrons can experience on an intimate level.

The interior boasts 15 foot beamed ceilings, travertine floors, a fireplace, and patio cabana, which will serve as an area to enjoy a cup of tea or coffee. Lining the walls of three shag carpeted dressing room areas is custom wallpaper featuring collages of the brand's most iconic campaign imagery in a sepia tone topped with a shiny, metallic coating.